VINTAGE POSTERS
Peroni asked The Bank to begin exploring vintage signage that would be relevant to the brand. I began by researching Peroni’s rich history, uncovering a plethora of stories, imagery and references that inspired the brand and ultimately informed the bigger idea – Storie di Ispirazione.
The series will eventually consist of a series of discoverable short films leveraged through digital and a series of posters and assets for use across trade - reinforcing Peroni’s Italian authenticity.
![Peroni Vintage Poster_A4@50%_3.jpg](https://images.squarespace-cdn.com/content/v1/56b0d863a3360cb5b18d267c/1460706191643-QNG7THNH97Z3Y1P2R16Q/Peroni+Vintage+Poster_A4%4050%25_3.jpg)
![Peroni Vintage Poster_A4@50%_1.jpg](https://images.squarespace-cdn.com/content/v1/56b0d863a3360cb5b18d267c/1460706208345-PTKPRDSBD387O6RJ9ZJ6/Peroni+Vintage+Poster_A4%4050%25_1.jpg)
![Peroni Vintage Poster_A4@50%_2.jpg](https://images.squarespace-cdn.com/content/v1/56b0d863a3360cb5b18d267c/1460706222632-YEO7K2ROPQJFAJ5E0YAY/Peroni+Vintage+Poster_A4%4050%25_2.jpg)