VINTAGE POSTERS
Peroni asked The Bank to begin exploring vintage signage that would be relevant to the brand. I began by researching Peroni’s rich history, uncovering a plethora of stories, imagery and references that inspired the brand and ultimately informed the bigger idea – Storie di Ispirazione.
The series will eventually consist of a series of discoverable short films leveraged through digital and a series of posters and assets for use across trade - reinforcing Peroni’s Italian authenticity.
