VISUAL LIBRARY
VISUAL LIBRARY
When we began working with Peroni Nastro Azzurro UK, we were asked to develop a library of in-situ, and isolated product photography assets for use across on-trade and off-trade comms as well as for internal use.
Assets included: the perfect serve, special occasions both at home and on-trade, product shots, glassware, POS items and visibility items – caddy bar, fount t bar ice buckets.
I was responsible for the development of the assets library proposal: photographers, treatments, casting, wardrobe, make up, locations and the finalised assets library.
In-situ product photography by Henrik Jauert. Isolated product photography by Stephen Lenthall.
